Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
Jacob Cherian,Jolly Jacob +1 more
TLDR
In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.Abstract:
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.read more
Citations
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How to communicate sustainable tourism products to customers: results from a choice experiment
Roger Wehrli,Julianna Priskin,Sascha Demarmels,Dorothea Schaffner,Jürg Schwarz,Fred Truniger,Jürg Stettler +6 more
TL;DR: In this paper, a multiphase and empirical study explores the best communication style for reaching different international tourism markets and provides an understanding of how purchase decisions could be better influenced in travel brochures.
Journal ArticleDOI
Does eco-innovation lift firm value? The contingent role of institutions in emerging markets
TL;DR: In this article, a cross-sectional panel data set was assembled from multiple archival sources, including data coded from the corporate annual reports and social responsibility reports, statistical yearbooks, China Stock Market Financial Database (CSMAR) and other secondary sources.
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Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty
TL;DR: In this paper, the authors investigated the relationship between brand loyalty and consumers' environmental viewpoint, including how consumers' brand loyalty would be impacted after environmental-based expansion decisions are announced.
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Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility
TL;DR: In this article, the authors provide an integrative vision on green marketing roles in informing, raising awareness, educating, and changing consumer behavior towards sustainability and ecopreneurship and highlight the results of research regarding PlantBottle® green packaging's impact on the environmental responsibility of young consumers.
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Consumer Intention toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior
TL;DR: Wang et al. as discussed by the authors integrated Hunt and Vitell's (1986) ethics perspective and Theory of Planned Behavior (TPB) to present a model that explains consumers' intention to bring your own shopping bags (BYOB) with grocery shopping.
References
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Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
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Research Methods for Business Students
TL;DR: How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book and the research topic are explained.
Journal ArticleDOI
Attitude-behavior relations: A theoretical analysis and review of empirical research.
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this article, a review of available empirical research supports the contention that strong attitude-behavior relations can be obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities.