Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
Jacob Cherian,Jolly Jacob +1 more
TLDR
In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.Abstract:
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.read more
Citations
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Investigating determinants of green consumption: evidence from Greece
TL;DR: In this paper, the role of several socio-demographic characteristics, along with the environmental principles in green consuming behavior was analyzed, and the results showed that although consumers became more price sensitive after crisis, they maintained their environmental values.
Journal ArticleDOI
The willingness and perception of people regarding green roofs installation
TL;DR: This study addresses this core issue by taking responses from the residents of Lahore, Pakistan and highlights that adaptation of green roof is primarily linked with the four factors, i.e., awareness of green Roof among all stakeholders, special provision in building regulation concerning green roof, sustainable environmental consciousness, and subsidized cost ofgreen roof materials.
Journal ArticleDOI
Exploring youth awareness, intention and opinion on green travel: the case of Malaysia.
Azilah Kasim,Eugenia Wickens +1 more
TL;DR: The literature acknowledges the importance of green travel and its role in helping to protect the environment by enc... as discussed by the authors, and their role in green travel is a construct that has drawn a lot of attention among researchers.
Journal ArticleDOI
Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling - Partial Least Square (SEM-PLS) Approach
Mohd Nazri Mohd Noor,Shukor Masuod,Al-Mansor Abu Said,Izzat Fakhruddin Kamaruzaman,Mohd Ariff Mustafa +4 more
TL;DR: In this article, the authors explored the consumers' decision to purchase green products in Malaysia and found positive significant effects between green awareness, green commitment, green companies and green product purchase decision.
References
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Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
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Research Methods for Business Students
TL;DR: How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book and the research topic are explained.
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Attitude-behavior relations: A theoretical analysis and review of empirical research.
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this article, a review of available empirical research supports the contention that strong attitude-behavior relations can be obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities.