Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
Jacob Cherian,Jolly Jacob +1 more
TLDR
In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.Abstract:
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.read more
Citations
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Impact of Peer Influence and Environmental Knowledge on Green Consumption
TL;DR: In this paper , a conceptual model was designed and a structured closed ended questionnaire was used to collect the responses from 309 respondents, the measurement scales were borrowed from the existing literature and the results showed that those consumers possessing a high intensity of environmental knowledge and peer influence to encourage them to have stronger intentions to become sustainable conscious customers.
Journal ArticleDOI
Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis
Ahmad Norsiah,Ghazali Norfazlina,Mohamad Fariz Abdullah,Nordin Raslan,Intan Najihah Mohd Nasir,Nur Amira Mohd Farid +5 more
TL;DR: This paper investigated the extent to which green marketing tools, namely, eco-brand, eco labeling, ecopackaging and environmental advertisement affect consumers' purchase behavior towards greenrelated products or services.
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Çevresel Sürdürülebilirlik Ve İnsan Kaynakları Yönetimi Fonksiyonlarının Yeşil İKY Bağlamında Değerlendirilmesi
Bumin Çağatay Aksu,Altan Doğan +1 more
Journal Article
A Study of Everett Rogers Adaptation Factors Acting On Green Products, While Establishing a 9ps Framework in Green Marketing Mix
TL;DR: In this paper, the authors examine growing importance of green marketing in gemstone industry, examine the importance of marketing mix as well as social marketing in green marketing, to inculcate public relations in the list of marketing, testing relation between the Ps of marketing and diffusion of innovation theory.
References
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Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Book
Research Methods for Business Students
TL;DR: How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book and the research topic are explained.
Journal ArticleDOI
Attitude-behavior relations: A theoretical analysis and review of empirical research.
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this article, a review of available empirical research supports the contention that strong attitude-behavior relations can be obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities.