Piloting Improved Cookstoves in India
Jessica Lewis,Vasundhara Bhojvaid,Nina Brooks,Ipsita Das,Marc Jeuland,O. Patange,Subhrendu K. Pattanayak +6 more
TLDR
A series of pilots across 3 Indian states that use different combinations of social marketing offer a useful way to understand household behaviors and design campaigns to change biomass fuel use, and caution that a one-size-fits-all approach will not boost improved cookstove adoption.Abstract:
Despite the potential of improved cookstoves to reduce the adverse environmental and health impacts of solid fuel use, their adoption and use remains low. Social marketing-with its focus on the marketing mix of promotion, product, price, and place-offers a useful way to understand household behaviors and design campaigns to change biomass fuel use. We report on a series of pilots across 3 Indian states that use different combinations of the marketing mix. We find sales varying from 0% to 60%. Behavior change promotion that combined door-to-door personalized demonstrations with information pamphlets was effective. When given a choice amongst products, households strongly preferred an electric stove over improved biomass-burning options. Among different stove attributes, reduced cooking time was considered most valuable by those adopting a new stove. Households clearly identified price as a significant barrier to adoption, while provision of discounts (e.g., rebates given if households used the stove) or payments in installments were related to higher purchase. Place-based factors such as remoteness and nongovernmental organization operations significantly affected the ability to supply and convince households to buy and use improved cookstoves. Collectively, these pilots point to the importance of continued and extensive testing of messages, pricing models, and different stove types before scale-up. Thus, we caution that a one-size-fits-all approach will not boost improved cookstove adoption.read more
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The Economics of Household Air Pollution
TL;DR: In this article, the authors review the problem of household air pollution at a global scale, focusing particularly on the harmful effects of traditional cooking and heating, and illustrate the ambiguous relationship between household well-being and adoption of behaviors and technologies that reduce air pollution.
Journal ArticleDOI
Preferences for improved cook stoves: Evidence from rural villages in north India
Marc Jeuland,Vasundhara Bhojvaid,Abhishek Kar,Jessica Lewis,O. Patange,Subhrendu K. Pattanayak,Nithya Ramanathan,I. H. Rehman,J.S. Tan Soo,Veerabhadran Ramanathan +9 more
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Access to Modern Energy: a Review of Barriers, Drivers and Impacts
TL;DR: In this paper, the authors focus on the demand-side and household perspective of electricity connection and ICS adoption for the analysis of barriers, time allocation, labor market outcomes and welfare for the impact analysis.
Journal ArticleDOI
Experimental evidence on promotion of electric and improved biomass cookstoves.
Subhrendu K. Pattanayak,Marc Jeuland,Marc Jeuland,Jessica Lewis,Faraz Usmani,Nina Brooks,Vasundhara Bhojvaid,Abhishek Kar,L Lipinski,L Morrison,O. Patange,Nithya Ramanathan,I. H. Rehman,Rajesh Thadani,M Vora,Veerabhadran Ramanathan +15 more
TL;DR: In this article, a multi-year, multiphase study with nearly 1,000 households in the Indian Himalayas was conducted, where the authors combined desk reviews, simulations, and focus groups to diagnose barriers to ICS adoption and designed an intervention that upgraded the supply chain, provided rebates and financing to lower income and liquidity constraints, and allowed households a choice among ICS.
Journal ArticleDOI
From cookstove acquisition to cooking transition: Framing the behavioural aspects of cookstove interventions
Abhishek Kar,Hisham Zerriffi +1 more
TL;DR: In this paper, a new inter-disciplinary CI-CHANGE model, rooted in technology adoption and behaviour change literature, provides an integrated framework to study the transition process using behavioural constructs such as perceptions and habits.
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