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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
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The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information
TL;DR: In this article, the authors identify and profile market mavens among the baby boomer generation in the United Kingdom and find that they place great importance on "respect" values, are particularly concerned with fashion and compared with non-mavens are more likely to try new brands, watch more television, hold positive attitudes towards advertising and seek out bargains.
Journal ArticleDOI
In Pursuit of Understanding What Drives Fan Satisfaction
TL;DR: In this article, the authors developed an analytical model for measuring soccer fan satisfaction (FANSAT) based on a thorough literature review, as well as interviews with soccer fans and industry experts, and a large-scale sample of soccer fans permits subsequent application of the FANSAT approach.
Journal ArticleDOI
The antecedents of complaint behaviour for Brazilian and French consumers of services
TL;DR: In this article, the authors investigated customer satisfaction after a service failure and recovery experience, considering the influence of perceived justice on satisfaction; the impact of satisfaction on consumer repurchasing and complaint intentions; the moderating role of the customer cultural orientation; and the relevance of contextual variables.
Journal ArticleDOI
Chain of custody (COC) certification among Malaysian wooden furniture manufacturers: status and challenges
TL;DR: In this article, a study was carried out with the intention of assessing the status of chain-of-custody certification among wooden furniture manufacturers in Malaysia, and it was concluded that the promotion of chain of custody certification in Malaysia must focus on increasing awareness as well as highlighting the tangible and intangible benefits to be gained from such a scheme.
Journal ArticleDOI
The widespread misinterpretation of p-values as error probabilities
TL;DR: The anonymous mixing of Fisherian (p-values) and Neyman-Pearsonian (α levels) ideas about testing, distilled in the customary but misleading p < α criterion of statistical significance, has led researchers in the social and management sciences (and elsewhere) to commonly misinterpret the p-value as a ‘data-adjusted’ Type I error rate as discussed by the authors.
References
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Causal inference in statistics: An overview
TL;DR: A review of recent advances in causal inference can be found in this article, where a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a) is presented.