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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
Citations
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Journal ArticleDOI
DfMA: Towards an integrated strategy for a more productive and sustainable construction industry in Australia
Craig Langston,Weiwei Zhang +1 more
TL;DR: In this paper, the authors investigate the barriers preventing widespread adoption of DfMA in Australia and how digital construction will be a catalyst for improving use on commercial-scale projects and propose a framework for change that conceptualizes the "ecosystem" needed to support widespread adoption.
Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers
TL;DR: In this article, the authors focused on the image of a particular vehicle: the hybrid electric vehicle (HEV), and the objective was to understand how buyers of HEVs perceived their vehicles and the role image played in buyers' purchase decisions.
Dissertation
Influence of logistics management on performance of manufacturing firms in Kenya
TL;DR: A thesis submitted in partial fulfillment for the requirement of the degree of Doctor of Philosophy in Supply Chain Management in the Jomo Kenyatta University of Agriculture and Technology 2016 as discussed by the authors.
Journal ArticleDOI
Economic values of supply chain productivity and quality traits calculated for a farmed European whitefish breeding program
TL;DR: In this article, economic value of 14 productivity and product quality traits in European whitefish (Coregonus lavaretus) are calculated for 14 quality traits, such as fillet gaping, appearance and fat content of flesh.
References
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Causal inference in statistics: An overview
TL;DR: A review of recent advances in causal inference can be found in this article, where a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a) is presented.