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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Convex multi-task feature learning
TL;DR: It is proved that the method for learning sparse representations shared across multiple tasks is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution.
References
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Journal ArticleDOI
Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research
TL;DR: Brand equity theory should be based on three pillars: stakeholder value, marketing assets and brand financial performance outputs, and the taxonomic framework of brand equity grounded on a synthesis of contemporary approaches to the theme as discussed by the authors.
Journal ArticleDOI
Researching the Green Practices of Smaller Service Firms: A Theoretical, Methodological, and Empirical Assessment
Bilge Aykol,Leonidas C. Leonidou +1 more
TL;DR: In this article, the authors present an integrative review and critical assessment of 109 environmental business-related articles on small and medium-sized businesses, focusing on three dimensions: theoretical, methodological, and empirical dimensions.
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Acculturative stressor and meaning of life as predictors of negative affect in acculturation: a cross-cultural comparative study between Chinese international students in Australia and Hong Kong.
TL;DR: Acculturative stressor is a critical risk factor for negative affect in acculturation for Chinese international students in Australia and Hong Kong and meaning of life acted as a protective factor that mitigated negative affect for mainland Chinese students in Hong Kong, but not for the Chinese internationalStudents in Australia.
Journal ArticleDOI
Customer retention measurement in the UAE banking sector
Norizan M. Kassim,Nizar Souiden +1 more
TL;DR: In this paper, the authors investigated how image, perceived service quality and satisfaction determine retention in a retail bank setting and concluded that satisfaction is not the sole determinant of retention in retail banking.
Journal ArticleDOI
Who are the locavores
TL;DR: The authors developed a behaviorally based definition of locavores, i.e. a segment of a population that purchases locally grown produce, and compared the locavore segment with non-locavore segments to estimate the impact of local production over organic production.