Open Access
行銷硏究 : Marketing research
Reads0
Chats0
About:
The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
Citations
More filters
Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Convex multi-task feature learning
TL;DR: It is proved that the method for learning sparse representations shared across multiple tasks is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution.
References
More filters
Journal ArticleDOI
A Study of the Impact of Marketing Mix for Attracting Medical Tourism in Jordan
TL;DR: In this paper, the authors determine the marketing mix to attract medical tourism to Jordan and evaluated the actual potential foreign patients represented by cost, quality and other aspects of recognition of the role of government and relevant bodies in this market.
Posted Content
Experiential learning through industrial placement in hospitality education: The meat in the sandwich
TL;DR: In this article, the authors evaluated the outcome of the supervised work experience by examining the views of undergraduate tourism and hospitality management students who completed their industrial placement period and indicated some areas for concern and allowed for conclusions to be drawn in relation to further improving and enhancing experiential learning.
Journal ArticleDOI
Understanding the City Brand in the Regional Tourism Market Among College Students
TL;DR: In this article, the authors investigated the relative importance of city brand and other city attributes in tourists' decision-making about where to visit for a short weekend trip, and found that shopping opportunities was the most important attribute followed by restaurant/food, culture/festivals, sports, nature-based attractions, and city brand.
Penyebab kemiskinan rumah tangga nelayan di wilayah tangkap lebih jawa timur
TL;DR: Tain et al. as mentioned in this paper found that 61.79 percents of outboard fishermen living in overfishing areas of East Java have no other sources of income besides fishing, and that institutional factors were the first and main factors to be arranged.
Journal ArticleDOI
Media Effects on the Formation of Negotiator Satisfaction: The Example of Face-to-Face and Text Based Electronically Mediated Negotiations
TL;DR: In this article, the authors consider the major antecedents of satisfaction formation in negotiation and analyze how the communication medium, i.e., the face-to-face (FTF) and the text based electronically mediated (TBEM) mode, influence satisfaction formation.