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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
Citations
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Journal ArticleDOI
Who pays to view wildflowers in South Africa
TL;DR: This article identified viable target markets at two national parks in South Africa, using market segmentation based on demographic characteristics, surveyed international, domestic and local wildflower-viewing visitors and labelled three distinct demographic clusters with appropriate flower names: Namaqualand Daisies, Gazanias and Wild Flaxes.
Journal ArticleDOI
Simulating attachment to pure‐play fashion retailers
Rachel Ashman,Delia Vazquez +1 more
TL;DR: In this article, the authors identify how pure-play fashion retailers can simulate attachment to their web sites (through trust, loyalty and purchase intentions) by using different communication mediums (static image, moving image, and text/image combination) to overcome the intangible nature of the online sales environment.
Journal ArticleDOI
Marketing‐orientated pricing: Understanding and applying factors that discriminate between successful high and low price strategies
David Jobber,David Shipley +1 more
TL;DR: In this paper, the authors test seven marketing-oriented factors that have the potential to discriminate between the setting of successful high and low prices, and apply them by means of a decision support model that can be used by managers to aid their price decision-making.
Journal ArticleDOI
The Determinants Of Islamic Retail Banking Adoption In Malaysia
TL;DR: In this paper, an empirical analysis was conducted to study the usage of Islamic retail banking products and services between the urban and rural banking customers of Malaysia, and the findings of this study serve as a valuable guideline to the banking sector and policy makers.
Posted Content
Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”
Lucica Matei,Teodora Dinu +1 more
TL;DR: The 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) as discussed by the authors was held in Bucharest, Romania, June 10-11, 2010.
References
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Causal inference in statistics: An overview
TL;DR: A review of recent advances in causal inference can be found in this article, where a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a) is presented.