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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Convex multi-task feature learning
TL;DR: It is proved that the method for learning sparse representations shared across multiple tasks is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution.
References
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Journal ArticleDOI
An assessment of Malaysian wooden furniture manufacturers’ readiness to embrace chain of custody (COC) certification
TL;DR: In this paper, a study was carried out to assess the status of chain of custody certification among wooden furniture manufacturers using a structured questionnaire to interview firms who had participated at the annual Malaysian International Furniture Fair (MIFF).
Language for Professional Communication: Research, Practice and Training
TL;DR: In this article, a corpus-driven approach was taken to compare colour terms in business English between Hong Kong and the United Kingdom, focusing on eight basic colour words: black, white, green, red, yellow, blue, brown and grey.
E-learning Adoption by Lecturers in Selected Zimbabwe State Universities: An Application of Technology Acceptance Model
TL;DR: In this article, the attitude of lecturers in universities towards e-learning systems by applying TAM was explored and the results indicated that significant relationships were recorded for perceived usefulness, perceived ease of use, attitude and behavioural intention to use elearning.
Journal ArticleDOI
The Evolution of Experiential Marketing: Effects of Brand Experience among the Millennial Generation
Iman Khalid,A. Qader,Azizah Omar +2 more
TL;DR: In this article, the authors review the concepts of brand experience in relation to experiential marketing and provide suggestions for future research to empirically measure the influence of brand experiences on Brand equity among the Millennial generation.
Journal ArticleDOI
Online brand advocacy and brand loyalty: a reciprocal relationship?
TL;DR: In this paper, an online survey was used to obtain the needed data and the relationships of interest were examined using a partial least squares structural equation modeling approach, while OBA impacted on purchase intent.