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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Convex multi-task feature learning
TL;DR: It is proved that the method for learning sparse representations shared across multiple tasks is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution.
References
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Journal ArticleDOI
Is Tourism Education Meeting the Needs of the Tourism Industry? An Australian case study
TL;DR: This article found that there is considerable variance between the respective views of industry professionals and tourism education providers in Australia on the relative value of tertiary degrees for tourism; and the relative merits of various subjects taught at university.
Journal ArticleDOI
Gender Diversity in the Hospitality Industry: AN Empirical Study in Turkey
TL;DR: In this article, an investigation of gender diversity in the Turkish hospitality industry, focusing on two primary objectives: exploring the potential relationships between gender and several demographic factors, and examining the possible existence of a gender effect regarding employees' perceptions of recruitment and earning potential decisions.
Journal Article
Towards an Enhanced Learning Management System for Blended Learning in Higher Education Incorporating Distinct Learners' Profiles
Sofia B. Dias,José Alves Diniz +1 more
TL;DR: An empirical study that aims at identifying learners' profiles and uses them as an optimization feedback-like process to the LMS towards effective blended (b-)learning was adopted here.
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The effect of ambient scent on consumers' perception, emotions, and behaviour: A critical review
Christoph Teller,Charles Dennis +1 more
TL;DR: In this paper, the effect of olfactory stimuli on consumer behavior has received little attention in marketing and retailing literature compared to other atmospheric cues, and researchers report ambiguous findings and shortcomings of measurement approaches.
Journal ArticleDOI
Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship
TL;DR: In this article, the authors describe a corporate identity-sponsorship policy link and offer empirical support for it via a mixed method research design, and show that corporate identity, as reflected in mission statements, matters to sponsorship policy.