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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
Citations
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Journal ArticleDOI
Estimating the size of the Chinese outbound travel market: A demand-side approach
TL;DR: In this article, an empirical study employs an incidental target-market approach and presents updated research findings concerning this burgeoning market, estimating the size and identifying key tourist-generating areas for the Chinese travel market remain a significant challenge for international marketers.
Posted Content
The Impact of Management Capability on the Resource-Performance Linkage: Examining Indian Outsourcing Providers
TL;DR: In this paper, the authors examined how offshore outsourcing service providers' internal and relational resources and capabilities jointly predict their economic performance and found that rent generation from firm-specific, idiosyncratic resources is positively moderated by the level of management capability possessed by such firms.
Journal ArticleDOI
Good corporate governance in Nigeria: Antecedents, propositions and peculiarities
TL;DR: The authors examines the connections between corporate governance mechanisms and good practices, as informed by an empirical and contextual analysis on the basis of research methods triangulation, and presents nine specific antecedents of good corporate governance in weak institutional settings (Nigeria).
Journal ArticleDOI
Predictors of young consumer’s green purchase behaviour
Yatish Joshi,Zillur Rahman +1 more
TL;DR: In this paper, a survey was carried out on a sample of 1,502 young educated consumers in Delhi and structural equation modelling was used to assess the predictive power of considered variables towards green purchasing, including social influence, attitude towards green purchase, perceived environmental knowledge, recycling participation, ecolabelling and exposure to environmental messages through the media.
Journal ArticleDOI
The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products
Shwu-Ing Wu,Yen-Jou Chen +1 more
TL;DR: Zhang et al. as mentioned in this paper used a literature review and empirical research to explore the correlations between consumer awareness of green marketing and innovation to increase the purchase intention of energy-saving lamps and environmental cleansers.
References
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Causal inference in statistics: An overview
TL;DR: A review of recent advances in causal inference can be found in this article, where a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a) is presented.