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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Convex multi-task feature learning
TL;DR: It is proved that the method for learning sparse representations shared across multiple tasks is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution.
References
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Journal ArticleDOI
What uncertainty?: Further insight into why consumers might be distrustful of product service systems
TL;DR: In this paper, the applicability of a service quality measurement tool, SERVQUAL, to product service systems (PSS) is discussed and the knowledge on consumers' acceptance of PSS is extended.
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A global index for level of service evaluation at airport passenger terminals
TL;DR: In this article, a global index for the evaluation of the level of service (LOS) of the operational components at an airport is presented, which is useful in evaluating the overall LOS on a single scale and according to user perceptions.
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Sustainability reporting in public sector organisations: exploring the relation between the reporting process and organisational change management for sustainability
TL;DR: A critical analysis of the relation between sustainability reporting and OCMS in PSOs is provided, including the drivers for reporting, the impacts on organisation change management, and the role of stakeholders in the process.
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Effect of brand extension strategies on brand image
TL;DR: In this paper, the authors proposed and tested a model that shows how extending a brand affects the overall brand image and found that the brand image before extension and fit has positive effects on brand image after extension.
Journal ArticleDOI
Integration of financial and management accounting systems: The mediating influence of a consistent financial language on controllership effectiveness
TL;DR: In this paper, the integration of financial and management accounting has a positive impact on controllership effectiveness, and causal inferences relate both variables, which imply that consistency with financial reporting is an important property of MAS design from management's point of view.