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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Convex multi-task feature learning
TL;DR: It is proved that the method for learning sparse representations shared across multiple tasks is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution.
References
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Book ChapterDOI
Kundenzufriedenheit und Kundenbindung
TL;DR: In this article, the authors discuss the relevance of the eigentliche Kernleistung umgebenden Zusatzleistings fur the Sicherung einer zufriedenen Kundenbasis, i.e., einen neuen Kunde zu akquirieren als einen alten zu halten.
Consumers¿ Shopping Behaviour Pattern on Selected Consumer Goods: Empirical Evidence on Malaysian Consumers
TL;DR: In this paper, a framework which integrates several dimensions affecting consumer decision making (demographic variables, attributes importance, interpersonal influence) and repurchase intention as well as the possible relationship among variables is developed.
Journal ArticleDOI
Using Sequential Mixed Methods in Enterprise Policy Evaluation: A Pragmatic Design Choice?
TL;DR: In this paper, the authors investigate appropriate research approaches for evaluating the role and contribution of micro policy instruments to the subsequent performance of growth-oriented indigenous firms, and highlight the relative importance of each selected methodology to the study in addition to justifying the sequencing (concurrent or sequential) of the constituent methodologies.
Journal ArticleDOI
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
Gaetano Aiello,Raffaele Donvito,Laura Grazzini,Chris Halliburton,Beverly Wagner,Juliette Wilson,Bruno Godey,Daniele Pederzoli,Iana Shokola +8 more
TL;DR: In this paper, the authors investigated the level of coherence between Italy country image and the image of the stores where Italian brands are sold abroad, using an observational methodology, using nine mono-brand and multi-brand retail stores in three international markets (France, Russia and The United Kingdom).
Journal ArticleDOI
An extended study on destination image decay of sport tourists over time.
TL;DR: In this paper, the structural stability of the destination image (DI) held by a group of sport tourists over a 10-month interval after attending a marathon event, by adopting a tripartite attitudinal perspective, was examined.