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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
Citations
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Journal ArticleDOI
Consumer attitudes towards timber as a construction material and towards timber frame houses – selected findings of a representative survey among the German population
Stefan Gold,Frieder Rubik +1 more
TL;DR: In this paper, the authors present selected findings from a representative consumer survey of the German population exploring the image of timber as a construction material in general, and of timber frame houses in particular.
Journal ArticleDOI
Assessing and managing scenery of the Caribbean Coast of Colombia
Nelson Rangel-Buitrago,Nelson Rangel-Buitrago,Ivan D. Correa,Giorgio Anfuso,Giorgio Anfuso,Aysen Ergin,Allan T. Williams +6 more
TL;DR: In this article, the authors provided the coastal scenery assessment of 135 sites along the Colombian Caribbean littoral by analyzing 26 physical and human factors, and classified sites into five classes from Class 1, top grade scenery, to Class 5, poor scenery.
Journal ArticleDOI
An exploratory study of entrepreneurial marketing in SMEs
TL;DR: In this paper, the importance and role of entrepreneurial marketing in SMEs was determined by using a qualitative approach, with two case studies (SMEs) selected, and the empirical evidence obtained showed that the importance of entrepreneurship is recognized, but that it differs considerably according to firm size.
Journal ArticleDOI
A Theory of Combative Advertising
TL;DR: It is shown that cost of combative advertising could be a blessing in disguise---higher unit cost of advertising resulting in lower equilibrium levels of advertising, leading to higher prices and profits.
Journal ArticleDOI
Does it Pay to be Socially Responsible? An Empirical Examination of Impact of Corporate Social Responsibility on Financial Performance
Shveta Kapoor,H.S. Sandhu +1 more
TL;DR: In this article, the impact of corporate social responsibility (CSR) on corporate financial performance (CFP) in terms of profitability and growth after controlling for the effect of other variables on financial performance.
References
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Causal inference in statistics: An overview
TL;DR: A review of recent advances in causal inference can be found in this article, where a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a) is presented.