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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
Citations
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Convex multi-task feature learning
TL;DR: It is proved that the method for learning sparse representations shared across multiple tasks is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution.
References
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Journal ArticleDOI
Forecasting consumer perception of innovativeness
Ben Lowe,Frank Alpert +1 more
TL;DR: In this paper, a new conceptualization for consumer perceived innovativeness (CPI) is proposed based upon extant theory, qualitative research and two quantitative pilot studies, identifying and testing key causes and consequences of CPI on a national sample of consumers using different innovations.
Journal ArticleDOI
The relative importance of the PMBOK® Guide's nine Knowledge Areas during project planning
TL;DR: A Guide to the Project Management Body of Knowledge (PMBOK® Guide) as discussed by the authors identifies nine knowledge areas that project managers should focus on while managing projects, but it does not provide a comprehensive overview of these knowledge areas.
Journal ArticleDOI
The Generation Effect The Future of Domestic Tourism in Australia
TL;DR: In this article, the authors investigated the domestic travel motivations of 632 Australian Baby Boomer, Generation X, and Generation Y travelers to uncover each generational cohort's travel mindset and found that the travel decision-making process is similar across cohorts, but model comparisons reveal generational differences.
Journal ArticleDOI
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Ravi Pappu,Pascale G. Quester +1 more
TL;DR: In this paper, the authors examine whether retailer brand equity levels vary between department store and specialty clothing store categories, and find that retailer brand equities vary significantly between the two categories.
Journal ArticleDOI
Impact of marketing activities on relationship quality in the Malaysian banking sector
TL;DR: In this article, the authors investigated the impact of marketing activities on relationship quality in the Malaysian banking sector and found that greater client and employees' relational orientation yields higher relationship quality and results in better relationship continuity.