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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
Citations
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Journal ArticleDOI
The burdens of ownership: reasons for preferring renting
TL;DR: In this paper, the authors identify and assess the importance of proposed determinants of the growing consumer preference for renting consumer goods, as opposed to the actual transfer of ownership, and test hypotheses regarding these determinants using factor analysis and structural equation modelling.
Journal ArticleDOI
How long does biomedical research take? Studying the time taken between biomedical and health research and its translation into products, policy, and practice
Stephen Hanney,Sophie Castle-Clarke,Jonathan Grant,Jonathan Grant,Susan Guthrie,Chris Henshall,Jorge Mestre-Ferrandiz,Michele Pistollato,Alexandra Pollitt,Jon Sussex,Steven Wooding +10 more
TL;DR: A new approach to conduct case studies of time lags is developed, built on the process marker model, including developing a matrix with a series of overlapping tracks to allow us to present and measure elements within any overall time lag.
Health System Reform in China 5 China's human resources for health: quantity, quality, and distribution
TL;DR: A cross-county multiple regression analysis using data from the 2000 census shows that the density of health workers is highly significant in explaining infant mortality, and inequalities matter greatly with respect to health outcomes across counties, provinces, and strata.
Journal ArticleDOI
Distance to Store, Food Prices, and Obesity in Urban Food Deserts
Bonnie Ghosh-Dastidar,Deborah A. Cohen,Gerald P. Hunter,Shannon N. Zenk,Christina Y. Huang,Robin L. Beckman,Tamara Dubowitz +6 more
TL;DR: Placing supermarkets in food deserts to improve access may not be as important as simultaneously offering better prices for healthy foods relative to junk foods, actively marketing healthy foods, and enabling consumers to resist the influence of junk food marketing.
Posted Content
Tourism Destination Brand Identity: The Case of Slovenia
TL;DR: In this article, the authors explore the concept of tourism destination brand identity from the supply-side perspective, in contrast to those studies which have focused on the demand-driven, tourists' perceived tourism destination brands image.
References
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Causal inference in statistics: An overview
TL;DR: A review of recent advances in causal inference can be found in this article, where a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a) is presented.