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行銷硏究 : Marketing research
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The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.read more
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Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
TL;DR: In this article, the authors explore the level of customer satisfaction in terms of physical evidence and employee interaction in comparison between earlier established banks and newly established banks in the northern region of Batticaloa, Sri Lanka.
Journal ArticleDOI
Designing Ticket Price Strategies for Professional Sports Teams Using Conjoint Analysis
Younghan Lee,Joon-Ho Kang +1 more
TL;DR: In this paper, the authors presented a study that emphasises the need for professional teams to have sophisticated methods for devising ticket pricing strategies and provided team managers with meaningful information from which to construct ticket prices that fit the needs of their fans.
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Study on the effects of sustainability practices on the growth of manufacturing companies in urban Ghana.
TL;DR: The results of this study indicate model Summary with R Square of 0.813 shows that environmental sustainability practices of manufacturing companies have significant positive profit margins in their operational activities.
Journal ArticleDOI
Experimental studies in family business research
TL;DR: Experimental studies are at the heart of scientific inquiry but have yet to gain their due recognition in the methodological repertoire of family business researchers as discussed by the authors, and the usefulness of experiments to further develop family business science is discussed.
References
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Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
Defining and developing measures of lean production
Rachna Shah,Peter T. Ward +1 more
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
Journal ArticleDOI
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
Journal ArticleDOI
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI
Causal inference in statistics: An overview
TL;DR: A review of recent advances in causal inference can be found in this article, where a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a) is presented.