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Anthony Kent

Researcher at Nottingham Trent University

Publications -  32
Citations -  452

Anthony Kent is an academic researcher from Nottingham Trent University. The author has contributed to research in topics: Retail design & Brand equity. The author has an hindex of 10, co-authored 32 publications receiving 288 citations. Previous affiliations of Anthony Kent include Chemical Society & University of Lincoln.

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International airport influences on impulsive shopping: trait and normative approach

TL;DR: In this article, the authors present conceptual and empirical evidence that airport shoppers' self-assessment about the appropriateness of engaging in impulse shopping behavior moderates the relationship between the airport influences on impulse shopping and consumers' buying behaviours.
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Change in technology-enabled omnichannel customer experiences in-store

TL;DR: In this paper, the authors explored changes in technology-enabled omnichannel customer experiences in stores over a five-year period (2014-2019) by using semi-structured interviews with millennial consumers.
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The management of sustainable fashion design strategies: An analysis of the designer’s role

TL;DR: In this paper, the authors present a survey of designers in the UK to understand how fashion businesses use environmentally sustainable strategies and how designers contribute to the development of sustainable products, and develop a model for the integration of designers into the management of sustainable fashion business.
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Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

TL;DR: A ‘parasocial interaction-impulse buying’ - model that captures the behaviours of consumers watching a Chinese TV drama series and indicates that TV series audience consumers who are also highly engaged with influencer- consumer ‘second screen’ content are likely to experience positive narrative involvement leading to engagement in parasocial interaction behaviours and ultimately impulse buying behaviour.
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EPMA-World Congress 2015

Jella-Andrea Abraham, +341 more
- 09 May 2016 - 
TL;DR: In this article, the authors proposed a biomarker panel for targeted application of radioembolisation improving individual outcomes in hepatocellular carcinoma (HCC) in a clinical trial.