Open AccessPosted Content
A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
Reads0
Chats0
TLDR
In this article, the authors investigate two key group-level determinants of virtual community participation -group norms and social identity -and consider their motivational antecedents and mediators.Abstract:
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between network-based, and small-group-based virtual communities. Our survey-based study, which was conducted across a broad range of virtual communities, supports the proposed model, and finds further that virtual community type moderates consumers' reasons for participating, as well as the strengths of their impact on group norms and social identity. We conclude with a consideration of managerial and research implications of the findings.read more
Citations
More filters
Perceived Attraction of Online Communities among Elderly People
Tuula Mittilä,Maria Antikainen +1 more
TL;DR: Elderly people's perceptions of factors that encourage them to join online communities and factors preventing them from joining the communities are scrutinized to verify the existence of the attraction factors identified in earlier studies and suggest that by offering elderly people more online communities their social well-being could be increased.
Journal ArticleDOI
What does community and social media use look like among early PEV drivers? Exploring how drivers build an online resource through community relations and social media tools
TL;DR: In this paper, the results of 28 interviews with household plug-in electric vehicle (PEV) drivers in San Diego, California were presented, which elicited descriptions of social interactions between PEV drivers and between PEVs and non-PEV drivers via social media and face-to-face interactions.
Journal ArticleDOI
To post or not to post? Exploring the motivations behind brand-related engagement types on social networking sites
TL;DR: This study contributes a much-needed framework of motivations for brand-related engagement on social media, recognising variations in motivations by type of engagement (consume, contribute (to), create).
Book ChapterDOI
A Research Framework on Social Networking Sites Usage: Critical Review and Theoretical Extension
Kathy Ning Shen,Mohamed Khalifa +1 more
TL;DR: This study aims at establishing a theoretical framework guiding the research on SNS usage, built upon the Theory of Acceptance and Use of Technology (UTAUT), that makes following major extensions.
Book ChapterDOI
Understanding Brand Implication and Engagement on Facebook
Abstract: What are the drivers for Brand engagement and implication on Facebook? In order to explore the impact of motivations on content and information sharing on Facebook brand pages, this study proposes an analysis focused on a reduced number of motivations and a proposal of a statistical model attempting to link the frequency of posting and liking on Facebook in general and Brand engagement to motivations. The aim of the study is to assess the impact of motivations on brand implication and frequency of posting on Facebook. The authors use the concept of brand implication measure a deep interest toward brands on Facebook. The concept of frequency of posting and liking focuses on the tendency to post or like frequently each time the user connects to Facebook. The motivations the authors introduced are based on the literature for sharing on social networks.
References
More filters
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Alternative Ways of Assessing Model Fit
Michael W. Browne,Robert Cudeck +1 more
TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
Journal ArticleDOI
Comparative fit indexes in structural models
TL;DR: A new coefficient is proposed to summarize the relative reduction in the noncentrality parameters of two nested models and two estimators of the coefficient yield new normed (CFI) and nonnormed (FI) fit indexes.
Journal ArticleDOI
On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Related Papers (5)
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more