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A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
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In this article, the authors investigate two key group-level determinants of virtual community participation -group norms and social identity -and consider their motivational antecedents and mediators.Abstract:
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between network-based, and small-group-based virtual communities. Our survey-based study, which was conducted across a broad range of virtual communities, supports the proposed model, and finds further that virtual community type moderates consumers' reasons for participating, as well as the strengths of their impact on group norms and social identity. We conclude with a consideration of managerial and research implications of the findings.read more
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Preferential Attachment in Online Networks: Measurement and Explanations
TL;DR: An empirical study of the preferential attachment phenomenon in temporal networks is performed and it is shown that on the Web, networks follow a nonlinear preferential attachment model in which the exponent depends on the type of network considered, including directed, undirected and bipartite networks.
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Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)
TL;DR: In this article, the authors focus on the drivers of inherent interpersonal relationships, the nature of the constructed society, and resulting consumer initiatives to sustain and nurture the organization of MMORPG communities.
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Generating consumer resonance for purchase intention on social network sites
TL;DR: The study results show that utilitarian value, tie strength, normative influence, information influence, and self-presentation have significant effects on customer resonance, which in turn influences purchase intention for successful consumer-brand relationship.
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Understanding knowledge contributors’ satisfaction in transactional virtual communities: A cost–benefit trade-off perspective
TL;DR: This study investigates knowledge contributors’ satisfaction with a distinct type of virtual communities (i.e., transactional virtual communities, TVCs), where knowledge sharing is guided mainly under the principle of economic exchange, and cost–benefit tradeoff is the primary motive for knowledge sharing.
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Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification:
TL;DR: The authors investigated the role of consumption's social visibility in the formation of customer brand identification in the era of social media and found that social visibility of consumption leads to cognitive, affective, and evaluative identifications.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Alternative Ways of Assessing Model Fit
Michael W. Browne,Robert Cudeck +1 more
TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
Journal ArticleDOI
Comparative fit indexes in structural models
TL;DR: A new coefficient is proposed to summarize the relative reduction in the noncentrality parameters of two nested models and two estimators of the coefficient yield new normed (CFI) and nonnormed (FI) fit indexes.
Journal ArticleDOI
On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
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