Open AccessPosted Content
A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
Reads0
Chats0
TLDR
In this article, the authors investigate two key group-level determinants of virtual community participation -group norms and social identity -and consider their motivational antecedents and mediators.Abstract:
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between network-based, and small-group-based virtual communities. Our survey-based study, which was conducted across a broad range of virtual communities, supports the proposed model, and finds further that virtual community type moderates consumers' reasons for participating, as well as the strengths of their impact on group norms and social identity. We conclude with a consideration of managerial and research implications of the findings.read more
Citations
More filters
Journal ArticleDOI
Contextualising social capital in online brand communities
TL;DR: In this paper, a qualitative study using a four-month netnography over three online brand communities followed by focus groups with OBC members explored the dynamics of social capital in these communities.
Journal ArticleDOI
The Use of Social Media for Artist Marketing: Music Industry Perspectives and Consumer Motivations
TL;DR: In this article, the authors address the question of why consumers use social media especially in relation to music consumption and how music industry companies could improve their social media efforts by matching company strategies with consumer motives.
Journal ArticleDOI
Communities of practice: Telemedicine and online medical communities
TL;DR: This research confirms that media richness is not required for sustainable communities of practice, that there is greater effectiveness in knowledge sharing when virtual medical communities develop into communities ofpractice, and that Communities of practice are sustainable when shared knowledge enhances medical practice.
Journal ArticleDOI
Investigating adoption of free beta applications in a platform-based business ecosystem
TL;DR: In this paper, the authors investigate how free beta software products that are built upon software platforms diffuse among their end users in a cocreation community, and find that the Gompertz model performs better than the Bass model in forecasting both short and long out-of-sample time periods.
Journal ArticleDOI
Identifying and Responding to Customer Needs on Facebook Fan Pages
TL;DR: In this article, the authors employed a theoretical approach to identify and respond to the needs that consumers seek to satisfy on fan pages and evaluated the customer needs from functional, hedonic, social, and psychological perspectives.
References
More filters
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Alternative Ways of Assessing Model Fit
Michael W. Browne,Robert Cudeck +1 more
TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
Journal ArticleDOI
Comparative fit indexes in structural models
TL;DR: A new coefficient is proposed to summarize the relative reduction in the noncentrality parameters of two nested models and two estimators of the coefficient yield new normed (CFI) and nonnormed (FI) fit indexes.
Journal ArticleDOI
On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Related Papers (5)
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more