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A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
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In this article, the authors investigate two key group-level determinants of virtual community participation -group norms and social identity -and consider their motivational antecedents and mediators.Abstract:
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between network-based, and small-group-based virtual communities. Our survey-based study, which was conducted across a broad range of virtual communities, supports the proposed model, and finds further that virtual community type moderates consumers' reasons for participating, as well as the strengths of their impact on group norms and social identity. We conclude with a consideration of managerial and research implications of the findings.read more
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Enhancing consumer-brand relationships on restaurant Facebook fan pages: maximizing consumer benefits and increasing active participation.
TL;DR: In this paper, the authors determine the correlation between four benefit components (functional benefits, social-psychological benefits, hedonic benefits, and monetary benefits) obtained by fan page members and members' community participation, brand trust, and brand commitment.
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Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers
TL;DR: This work drew on marketing and consumer behavior literature to formulate a conceptual framework that considered community-based, customization- based, desire-based and constraint-based drivers of online customer retention and empirically tested these hypotheses using data obtained from a large online retailing store in Taiwan.
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Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions
Satish Nambisan,Robert A. Baron +1 more
TL;DR: A model suggesting that customers' prosocial behavior and expectations of private rewards will shape contributions to the community will shape a contribution to the company will be proposed.
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Can we get from liking to buying?Behavioral differences in hedonic and utilitarian Facebook usage
TL;DR: This study distinguishes between consumers’ hedonic and utilitarian motivations for using company-hosted Facebook pages and relates them to two types of community usage behavior: browsing and participation.
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Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities
TL;DR: Wang et al. as mentioned in this paper investigated the impacts of social identity and group norms on community users' group intentions to accept advertising in online social networking communities by outlining how this type of group intention could influence community members' perceptions and value judgments of such advertising, delineating possible mechanisms by which community members may respond positively to community advertising.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
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