Open AccessPosted Content
A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
Reads0
Chats0
TLDR
In this article, the authors investigate two key group-level determinants of virtual community participation -group norms and social identity -and consider their motivational antecedents and mediators.Abstract:
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between network-based, and small-group-based virtual communities. Our survey-based study, which was conducted across a broad range of virtual communities, supports the proposed model, and finds further that virtual community type moderates consumers' reasons for participating, as well as the strengths of their impact on group norms and social identity. We conclude with a consideration of managerial and research implications of the findings.read more
Citations
More filters
Journal ArticleDOI
Social Identity and the Service-Profit Chain
TL;DR: In this paper, a complementary SPC that is built on both a conventional path and a social identity-based path is introduced, which centrally builds on customer and employee identification as a core construct.
Journal ArticleDOI
What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences
TL;DR: A model to investigate the effects of technological features of social commerce on customers' virtual experiences and subsequently their participation intention indicates that social commerce intention is determined by social support, social presence and flow experiences.
Journal ArticleDOI
A theoretical model of intentional social action in online social networks
TL;DR: An empirical study of Facebook users found that collective intention to use a social networking site is determined by both subjective norm and social identity, which means social identity is found to be a second-order latent construct comprised of cognitive, evaluative, and affective components.
Journal ArticleDOI
How to Transform Consumers into Fans of Your Brand
Benedikt Jahn,Werner H. Kunz +1 more
TL;DR: This is the first study that not only shows the effect of fan pages on customer behavior, but also analyses the motives for participation and the crucial constructs to manage them successfully, and confirms the positive effect of integration and engagement in general.
Journal ArticleDOI
Brand communities embedded in social networks.
TL;DR: The netnographic approach yields strong evidence of the existence of brand communities within social networks, leading to a better understanding of such embedded brand communities, their peculiarities, and motivational drivers for participation; therefore the findings contribute to theory by combining two separate research streams.
References
More filters
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Alternative Ways of Assessing Model Fit
Michael W. Browne,Robert Cudeck +1 more
TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
Journal ArticleDOI
Comparative fit indexes in structural models
TL;DR: A new coefficient is proposed to summarize the relative reduction in the noncentrality parameters of two nested models and two estimators of the coefficient yield new normed (CFI) and nonnormed (FI) fit indexes.
Journal ArticleDOI
On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Related Papers (5)
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more