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A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
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In this article, the authors investigate two key group-level determinants of virtual community participation -group norms and social identity -and consider their motivational antecedents and mediators.Abstract:
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between network-based, and small-group-based virtual communities. Our survey-based study, which was conducted across a broad range of virtual communities, supports the proposed model, and finds further that virtual community type moderates consumers' reasons for participating, as well as the strengths of their impact on group norms and social identity. We conclude with a consideration of managerial and research implications of the findings.read more
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Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions
TL;DR: In this paper, a model that integrates the Theory of Planned Behavior, the Technology Acceptance Model, and Social Identity Theory was proposed to explain consumers' intentions to participate in online travel communities and other consumer behavioral intentions.
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The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes
Kineta Hung,Stella Yiyan Li +1 more
TL;DR: Wang et al. as discussed by the authors analyzed computer-mediated data and conducted face-to-face interviews with beauty product enthusiasts in China to understand electronic word of mouth (eWOM) in a consumption-interest virtual community.
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Social media engagement behaviour: a uses and gratifications perspective
TL;DR: In this article, the role of social media content in facilitating engagement behavior within a social media context is discussed. But, theoretically based guidance concerning marketing practice and engagement in new media social networks is limited.
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Factors influencing popularity of branded content in Facebook fan pages
TL;DR: In this paper, a conceptual model is developed to reflect the influence of the content's richness and time frame on the number of comments and likes on Facebook branded posts, and an empirical analysis using multiple linear regressions is conducted based on 164 Facebook posts gathered from the fan pages of 5 Spanish travel agencies.
Journal ArticleDOI
Contribution behavior in virtual communities: cognitive, emotional, and social influences
TL;DR: It is shown that group norms and social identity contribute to the development of behavioral desires, which in turn influence the authors-intentions, and subjective norms are less effective than either group norms or social identity in encouraging contribution behavior.
References
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Alternative Ways of Assessing Model Fit
Michael W. Browne,Robert Cudeck +1 more
TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
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Comparative fit indexes in structural models
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On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
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