Journal ArticleDOI
Challenges and business models for mobile location-based services and advertising
Subhankar Dhar,Upkar Varshney +1 more
TLDR
This research examines how mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.Abstract:
Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.read more
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Journal ArticleDOI
Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi,Elvira Ismagilova,D. Laurie Hughes,Jamie Carlson,Raffaele Filieri,Jenna Jacobson,Varsha Jain,Heikki Karjaluoto,Hajer Kefi,Anjala S. Krishen,Vikram Kumar,Mohammad Mahmudur Rahman,Ramakrishnan Raman,Philipp A. Rauschnabel,Jennifer Rowley,Jari Salo,Gina A. Tran,Yichuan Wang +17 more
TL;DR: This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.
Journal ArticleDOI
Dynamics of information diffusion and its applications on complex networks
Zi-Ke Zhang,Zi-Ke Zhang,Chuang Liu,Xiu-Xiu Zhan,Xiu-Xiu Zhan,Xin Lu,Xin Lu,Chuxu Zhang,Yi-Cheng Zhang,Yi-Cheng Zhang +9 more
TL;DR: It is emphasized that information diffusion has great scientific depth and combines diverse research fields which makes it interesting for physicists as well as interdisciplinary researchers.
Journal ArticleDOI
SoCoMo marketing for travel and tourism: Empowering co-creation of value
TL;DR: This paper proposes social context mobile (SoCoMo) marketing as a new framework that enables marketers to increase value for all stakeholders at the destination to connect the different concepts of context-based marketing, social media and personalisation, as well as mobile devices.
Journal ArticleDOI
The Role of Big Data and Predictive Analytics in Retailing
TL;DR: The paper examines the opportunities in and possibilities arising from big data in retailing, particularly along five major data dimensions—data pertaining to customers, products, time, (geo-spatial) location and channel, with a particular focus on the relevance and uses of Bayesian analysis techniques.
Journal ArticleDOI
Addressing the personalization-privacy paradox: an empirical assessment from a field experiment on smartphone users
TL;DR: Overall the proposed IT solution, which delivers a personalized service but avoids transmitting users' personal information to third parties, reduces users' perceptions that their information boundaries are being intruded upon, thus mitigating the personalization--privacy paradox and increasing both process and content gratification.
References
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BookDOI
Location-based Services: Fundamentals and Operation
TL;DR: This book discusses Cellular Networks and Location Management, Positioning, and Architectures and Protocols for Location Services, which shed light on the development of location-based services in the modern era.
Journal ArticleDOI
Evolution of mobile location-based services
Bharat Rao,Louis Minakakis +1 more
TL;DR: Utilizing user location as a key determinant of information requirement needs is suggested to improve the quality of information provided to marketers and decision-makers.
Journal ArticleDOI
Location-aware computing comes of age
TL;DR: This research presents a meta-modelling architecture that automates the very labor-intensive and therefore time-heavy and expensive process of manually cataloging and cataloging location-based activities.
Journal ArticleDOI
Location-based services
TL;DR: Evaluating user perceptions of location-tracking and location-awareness services finds that perceptions of these services vary greatly depending on the type of service and the location it is offered.