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Journal ArticleDOI

Qualitative data analysis: a sourcebook of new methods

Linda S. Lotto
- 21 Sep 1986 - 
- Vol. 8, Iss: 3, pp 329-331
TLDR
In this paper, the authors focus on focusing and bounding the collection of data, focusing on within-site and cross-site analysis, and drawing and verifying conclusions of the results.
Abstract
Part One: Introduction Part Two: Focusing and Bounding the Collection of Data Part Three: Analysis During Data Collection Part Four: Within-Site Analysis Part Five: Cross-Site Analysis Part Six: Matrix Displays: Some General Suggestions Part Seven: Drawing and Verifying Conclusions Part Eight: Concluding Remarks

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Twitter: a Viable Marketing Tool for SMEs?

TL;DR: In this article, a qualitative-interpretivist-exploratory methodology has been used to explore whether Twitter is a tool that should be taken seriously by SMEs in their marketing strategies, taking the stance of SMEs.
Journal ArticleDOI

The new product design process and design for environment "Crossing the chasm"

TL;DR: In this article, the role played by environmental issues during the new product design process was examined through an exploratory research project based on case studies of ten companies, and the firms studied can be categorized into one of five major groups: innovators, early adopters, early majority, late majority, and laggards.
Journal ArticleDOI

The value of self-practice of cognitive therapy techniques and self-reflection in the training of cognitive therapists

TL;DR: In this paper, the authors report a qualitative study of the experience of trainees undertaking a cognitive therapy training course, which included an explicit self-practice (SP) and self-reflection (SR) component.
Journal ArticleDOI

Effects of Reform-Based Mathematics Instruction on Low Achievers in Five Third-Grade Classrooms

TL;DR: This paper examined the responses of 16 low-achieving students to reform-based mathematics instruction in 5 elementary classrooms for one year and found that both the organization and task demands of the reform classrooms presented verbal and social challenges to low achievers.
Journal ArticleDOI

Integrating Quantitative and Qualitative Analysis Using Latent and Manifest Variables

Judy H Gray, +1 more
- 01 Nov 1998 - 
TL;DR: The authors examined the use of latent variables in quantitative and qualitative research as a means of blending the two approaches and made detailed comparisons between the methods described in this paper and other approaches to content analysis.