Journal ArticleDOI
Risk as feelings.
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This article proposed the risk-as-feelings hypothesis, which highlights the role of affect experienced at the moment of decision making, and showed that emotional reactions to risky situations often diverge from cognitive assessments of those risks.Abstract:
Virtually all current theories of choice under risk or uncertainty are cognitive and consequentialist. They assume that people assess the desirability and likelihood of possible outcomes of choice alternatives and integrate this information through some type of expectation-based calculus to arrive at a decision. The authors propose an alternative theoretical perspective, the risk-as-feelings hypothesis, that highlights the role of affect experienced at the moment of decision making. Drawing on research from clinical, physiological, and other subfields of psychology, they show that emotional reactions to risky situations often diverge from cognitive assessments of those risks. When such divergence occurs, emotional reactions often drive behavior. The risk-as-feelings hypothesis is shown to explain a wide range of phenomena that have resisted interpretation in cognitive-consequentialist terms.read more
Citations
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Journal ArticleDOI
Risk as Value: Combining Affect and Analysis in Risk Judgments
Melissa L. Finucane,Joan Holup +1 more
Abstract: Studies of public perceptions of hazardous activities and technologies include a wide range of approaches. One approach—“risk‐as‐analysis”—emphasizes the human capacity for analytic deliberation. A second approach—“risk‐as‐feelings”—emphasizes the tendency for people to rely on affective reactions. In this paper we expand and link these approaches by adopting a “risk‐as‐value” model, emphasizing that responses to risk result from a combination of analysis and affect that motivates individuals and groups to achieve a particular way of life. Derived from dual‐process theories, the risk‐as‐value model implies that differences in perceived risk may arise from differences in the analytic evaluation of a risk, differences in the affective evaluation of a risk, or the way these evaluations are combined. We discuss the goals of dual processes in comprehensively governing the valuation of risk information in order to achieve desirable outcomes. We highlight the importance of model‐based research and the need for r...
Journal ArticleDOI
Consumer Acceptance of New Food Technologies: Causes and Roots of Controversies
TL;DR: The literature abounds with evidence that consumers are critical of many new technologies used in modern food production as mentioned in this paper, and the role of emotions, moral judgments, and worldviews in food technology acceptance.
Journal ArticleDOI
Functional magnetic resonance imaging in consumer research: A review and application
TL;DR: In this article, the authors investigated consumers' loss aversion when buying and selling a common product and found a significantly stronger activation in the amygdala while consumers estimate selling prices versus buying prices, suggesting that loss aversion is associated with the processing of negative emotion.
Journal ArticleDOI
Traits and states: integrating personality and affect into a model of criminal decision making ∗
TL;DR: In this paper, a model of criminal decision making that integrates individual differences perspective with research and theorizing on proximal factors is proposed and tested using scenario data from a representative sample of the Dutch population in terms of gender, age, education level, and province.
Journal ArticleDOI
Developing a Broadly Applicable Measure of Risk Perception.
TL;DR: The results support the idea of risk perception being multidimensional, but largely a function of individual affective reactions to the hazard, and suggest that a general, unidimensional measure of risk may accurately capture one's perception of the severity of the consequences, and the discrete emotions that are felt in response to those potential consequences.
References
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Book ChapterDOI
Prospect theory: an analysis of decision under risk
Daniel Kahneman,Amos Tversky +1 more
TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
Journal ArticleDOI
Prospect theory: analysis of decision under risk
Daniel Kahneman,Amos Tversky +1 more
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Book
Descartes' Error: Emotion, Reason, and the Human Brain
TL;DR: The authors argued that rational decisions are not the product of logic alone - they require the support of emotion and feeling, drawing on his experience with neurological patients affected with brain damage, Dr Damasio showed how absence of emotions and feelings can break down rationality.