University of South Carolina

About: University of South Carolina is a education organization based out in Columbia, South Carolina, United States. It is known for research contribution in the topics: Population & Poison control. The organization has 25792 authors who have published 59995 publications receiving 2246122 citations. The organization is also known as: USC & U.S.C..

Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations

Abstract: An ever-growing literature has reported consumer bias toward national origins of products, and has explored factors that moderate such bias. Researchers have assumed, if only tacitly, that consumers are knowledgeable of brand origins, and that this knowledge is a significant influence that drives judgments of product quality, brand attitudes, and choice behavior in the marketplace. Using categorization theory and attribute diagnosticity as the theoretical foundation, our research reveals that consumers actually have only modest knowledge of the national origins of brands, and that American consumers’ proficiency at recognizing foreign brand origins is predicted by variables such as socioeconomic status, past international travel, foreign language skills, and gender. In the second of two studies, we determined that brand origin recognition is based largely on consumers’ associations of brand names with languages that suggest country origins. These studies ultimately lead us to conclude that past research has inflated the influence that country of origin information has on consumers’ product judgments and behavior and its importance in managerial and public policy decisions.

Career Management Issues Facing Expatriates

Abstract: This research explores expatriate assignments from a career development perspective. First, the article examines the impact of five organization-level career development programs and policies on expatriate effectiveness. Then, it explores the impact of five individual-level career management strategies on the success of expatriate transitions. Data from 118 expatriates in Saudi Arabia, Europe, South America, and Japan are presented to examine these career development issues.

Physical Education's Role in Public Health: Steps Forward and Backward over 20 Years and HOPE for the Future.

Abstract: The 1991 paper, “Physical Education's Role in Public Health” described the importance of physical education in addressing public health problems. On its 20th anniversary, this article reviews accomplishments in improving the health impact of physical education and identifies areas lacking progress. Major accomplishments include development of evidence-based programs, documentation of health and academic benefits of physical education, and acceptance of physical education as a public health resource. Additional work is needed to evaluate the uptake of evidence-based programs, improve national surveillance of physical education quantity and quality, establish stronger policies supporting active physical education, and achieve wide acceptance of public health goals within the physical education field. These opportunities constitute an agenda for actualizing the promise of Health-Optimizing Physical Education before the next 20-year anniversary.