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Not always co-creation: introducing interactional co-destruction of value in service-dominant logic
Loïc Plé,Ruben Chumpitaz +1 more
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This study is apparently the first to have introduced the notion of value co‐destruction into the conceptual framework of S‐D logic, showing that value can be co‐destroyed through the interactions between different systems, resulting in value destruction‐through‐misuse.Abstract:
– Noting that a fundamental tenet of service‐dominant (S‐D) logic is the co‐creation of value‐in‐use, this paper aims to explore the theoretical possibility that the interactions between service systems cannot only co‐create value, but also have adverse consequences leading to actual value co‐destruction., – This conceptual paper critically reviews the dominance of value co‐creation and value‐in‐use in S‐D logic. Noting the relative lack of research in the converse possibility, the study proposes and explores the implications of value co‐destruction as a new concept which should be introduced within the framework of S‐D logic., – The study proposes a formal definition for the new proposed concept of value co‐destruction. It describes in detail the process by which it occurs, showing that value can be co‐destroyed through the interactions between different systems, resulting in value destruction‐through‐misuse. Indeed, value co‐destruction occurs when a service system accidentally or intentionally misuses resources (its own resources and/or those of another service system) by acting in an inappropriate or unexpected manner., – This paper is purely conceptual and exploratory. Empirical examination of the theoretical findings regarding value‐co‐destruction is required. Possible avenues of interest for such empirical research of value co‐destruction are suggested., – Limiting the occurrence of misuse by aligning the mutual expectations of interacting service systems should reduce the risks of value co‐destruction. Recovering from misuse should also be considered., – This study is apparently the first to have introduced the notion of value co‐destruction into the conceptual framework of S‐D logic.read more
Citations
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Service Research Priorities in a Rapidly Changing Context
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Co-creation and co-destruction: A practice-theory based study of interactive value formation
Per Echeverri,Per Skålén +1 more
TL;DR: In this article, the authors studied interactive value formation at the provider-customer interface from a practice-theory perspective, and argued that interactive value creation is not only associated with value co-creation but also with value destroying.
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Co-production and the co-creation of value in public services: A suitable case for treatment?
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Social media engagement behaviour: a uses and gratifications perspective
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Co-production versus co-creation : a process based continuum in the hotel service context
TL;DR: In this paper, the theoretical underpinnings of co-production and co-creation are reviewed and discussed in a hotel context, and the benefits for hotels of moving from Co-production to Co-creation on this continuum are discussed.
References
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Journal ArticleDOI
The co-creation of value for pursuing a sustainable happiness: The analysis of an Italian prison community
TL;DR: In this paper, the relationship between happiness, co-creation and sustainable development has been explored according to the Public Service Logic (PSL), a theoretical framework based on the well-established construct of value cocreation.
Journal ArticleDOI
A Multidimensional Practice-Based Framework of Interactive Value Formation:
TL;DR: In this article, the authors deconstruct the multidimensionality of the Interactive Value Formation (IVF) process within complex and prolonged Technology-Based Self-services (TBSSs).
Proceedings Article
When Value Co-Creation Turns to Co-Destruction: Users' Experiences of Augmented Reality Mobile Games.
TL;DR: It is argued that value co-destruction may occur due to seven types of reasoning: value contradiction, unmet expectations, technical challenges, personal or social norm conflict, effect of constant mobile use, absence or loss of resources, and insufficient perceived value.
Journal ArticleDOI
Value creation and destruction in the marketisation of human services
Melanie J Randle,Nadia Zainuddin +1 more
TL;DR: In this article, the authors examined the impact of the marketisation of human services on the value delivered to consumers of disability services and identified heterogeneity among consumers as a key factor affecting the creation and destruction of value.
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