Open AccessPosted Content
Not always co-creation: introducing interactional co-destruction of value in service-dominant logic
Loïc Plé,Ruben Chumpitaz +1 more
Reads0
Chats0
TLDR
This study is apparently the first to have introduced the notion of value co‐destruction into the conceptual framework of S‐D logic, showing that value can be co‐destroyed through the interactions between different systems, resulting in value destruction‐through‐misuse.Abstract:
– Noting that a fundamental tenet of service‐dominant (S‐D) logic is the co‐creation of value‐in‐use, this paper aims to explore the theoretical possibility that the interactions between service systems cannot only co‐create value, but also have adverse consequences leading to actual value co‐destruction., – This conceptual paper critically reviews the dominance of value co‐creation and value‐in‐use in S‐D logic. Noting the relative lack of research in the converse possibility, the study proposes and explores the implications of value co‐destruction as a new concept which should be introduced within the framework of S‐D logic., – The study proposes a formal definition for the new proposed concept of value co‐destruction. It describes in detail the process by which it occurs, showing that value can be co‐destroyed through the interactions between different systems, resulting in value destruction‐through‐misuse. Indeed, value co‐destruction occurs when a service system accidentally or intentionally misuses resources (its own resources and/or those of another service system) by acting in an inappropriate or unexpected manner., – This paper is purely conceptual and exploratory. Empirical examination of the theoretical findings regarding value‐co‐destruction is required. Possible avenues of interest for such empirical research of value co‐destruction are suggested., – Limiting the occurrence of misuse by aligning the mutual expectations of interacting service systems should reduce the risks of value co‐destruction. Recovering from misuse should also be considered., – This study is apparently the first to have introduced the notion of value co‐destruction into the conceptual framework of S‐D logic.read more
Citations
More filters
Journal ArticleDOI
Service Research Priorities in a Rapidly Changing Context
TL;DR: In this article, the authors engaged in an international and interdisciplinary research effort to identify research priorities that have the potential to advance the service field and benefit customers, organizations, and society.
Journal ArticleDOI
Co-creation and co-destruction: A practice-theory based study of interactive value formation
Per Echeverri,Per Skålén +1 more
TL;DR: In this article, the authors studied interactive value formation at the provider-customer interface from a practice-theory perspective, and argued that interactive value creation is not only associated with value co-creation but also with value destroying.
Journal ArticleDOI
Co-production and the co-creation of value in public services: A suitable case for treatment?
TL;DR: A conceptualization of co-production that is theoretically rooted in both public management and service management theory is presented in this paper. But this conceptualization is limited to the case of public service reform.
Journal ArticleDOI
Social media engagement behaviour: a uses and gratifications perspective
TL;DR: In this article, the role of social media content in facilitating engagement behavior within a social media context is discussed. But, theoretically based guidance concerning marketing practice and engagement in new media social networks is limited.
Journal ArticleDOI
Co-production versus co-creation : a process based continuum in the hotel service context
TL;DR: In this paper, the theoretical underpinnings of co-production and co-creation are reviewed and discussed in a hotel context, and the benefits for hotels of moving from Co-production to Co-creation on this continuum are discussed.
References
More filters
Journal ArticleDOI
Value co-destruction: a typology of resource misintegration manifestations
TL;DR: In this article, a typology of resource misintegration manifestations and a dynamic conceptualization of the value co-destruction process is presented. But the authors do not consider the role of the actor in the process.
Journal ArticleDOI
Some theoretical perspectives of co-creation and co-production of value by customers
TL;DR: In this paper, an overview of the origin and development of co-creation and co-production in marketing, to draw a distinction between the two concepts and to address the implications of these concepts for various decision areas in marketing.
Journal ArticleDOI
Expanding customer engagement: the role of negative engagement, dual valences and contexts
TL;DR: In this article, the effects of negative customer engagement (CE) in conjunction with positive CE are investigated through affective, cognitive and behaviour dimensions, and in relation to the antecedent of involvement and outcome of word-of-mouth (WOM).
Journal ArticleDOI
Co-destruction of value by spectators: the case of silent protests
TL;DR: In this article, the authors introduce the concept of value co-destruction in the field of sport management and research, which comprises not only an actual decline in value experienced, but also the negative deviation from the expected enhancement of well-being.
Journal ArticleDOI
Customer-to-customer value co-creation and co-destruction in sporting events
TL;DR: This article examined value co-creation and co-destruction processes that take place between customers and service organizations or employees, and concluded that despite most service consumption situations, despite most services consumption situations...
Related Papers (5)
Fuelling positive service encounters: the customer's contribution
Iliana Katsaridou,Alan Wilson +1 more