Facebook

About: Facebook is a company organization based out in Tel Aviv, Israel. It is known for research contribution in the topics: Computer science & Artificial neural network. The organization has 7856 authors who have published 10906 publications receiving 570123 citations. The organization is also known as: facebook.com & FB.

In Defense of Grid Features for Visual Question Answering

Abstract: Popularized as `bottom-up' attention, bounding box (or region) based visual features have recently surpassed vanilla grid-based convolutional features as the de facto standard for vision and language tasks like visual question answering (VQA). However, it is not clear whether the advantages of regions (e.g. better localization) are the key reasons for the success of bottom-up attention. In this paper, we revisit grid features for VQA, and find they can work surprisingly well -- running more than an order of magnitude faster with the same accuracy (e.g. if pre-trained in a similar fashion). Through extensive experiments, we verify that this observation holds true across different VQA models (reporting a state-of-the-art accuracy on VQA 2.0 test-std, 72.71), datasets, and generalizes well to other tasks like image captioning. As grid features make the model design and training process much simpler, this enables us to train them end-to-end and also use a more flexible network design. We learn VQA models end-to-end, from pixels directly to answers, and show that strong performance is achievable without using any region annotations in pre-training. We hope our findings help further improve the scientific understanding and the practical application of VQA. Code and features will be made available.

Training Region-based Object Detectors with Online Hard Example Mining

Abstract: The field of object detection has made significant advances riding on the wave of region-based ConvNets, but their training procedure still includes many heuristics and hyperparameters that are costly to tune. We present a simple yet surprisingly effective online hard example mining (OHEM) algorithm for training region-based ConvNet detectors. Our motivation is the same as it has always been -- detection datasets contain an overwhelming number of easy examples and a small number of hard examples. Automatic selection of these hard examples can make training more effective and efficient. OHEM is a simple and intuitive algorithm that eliminates several heuristics and hyperparameters in common use. But more importantly, it yields consistent and significant boosts in detection performance on benchmarks like PASCAL VOC 2007 and 2012. Its effectiveness increases as datasets become larger and more difficult, as demonstrated by the results on the MS COCO dataset. Moreover, combined with complementary advances in the field, OHEM leads to state-of-the-art results of 78.9% and 76.3% mAP on PASCAL VOC 2007 and 2012 respectively.

Learning to Segment Every Thing

Abstract: Most methods for object instance segmentation require all training examples to be labeled with segmentation masks. This requirement makes it expensive to annotate new categories and has restricted instance segmentation models to ~100 well-annotated classes. The goal of this paper is to propose a new partially supervised training paradigm, together with a novel weight transfer function, that enables training instance segmentation models on a large set of categories all of which have box annotations, but only a small fraction of which have mask annotations. These contributions allow us to train Mask R-CNN to detect and segment 3000 visual concepts using box annotations from the Visual Genome dataset and mask annotations from the 80 classes in the COCO dataset. We evaluate our approach in a controlled study on the COCO dataset. This work is a first step towards instance segmentation models that have broad comprehension of the visual world.

Social influence in social advertising: evidence from field experiments

Abstract: Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons: peers' affiliations reflect unobserved consumer characteristics, which are correlated along the social network; and the inclusion of social cues (i.e., peers' association with a brand) alongside ads affect responses via social influence processes. For these reasons, responses may be increased when multiple social signals are presented with ads, and when ads are affiliated with peers who are strong, rather than weak, ties.We conduct two very large field experiments that identify the effect of social cues on consumer responses to ads, measured in terms of ad clicks and the formation of connections with the advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting traditional ad units with a minimal social cue (i.e., displaying a peer's affiliation below an ad in light grey text). On average, this cue causes significant increases in ad performance. Using a measurement of tie strength based on the total amount of communication between subjects and their peers, we show that these influence effects are greatest for strong ties. Our work has implications for ad optimization, user interface design, and central questions in social science research.