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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Abstract
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

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Citations
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Report SeriesDOI

Human Factors, User Requirements, and User Acceptance of Ride-Sharing In Automated Vehicles

TL;DR: It is recommended that the pathway to adoption and acceptance of AVs should be incremental and iterative, providing users with hands-on experience of the systems at every stage, which removes unrealistic, idealised, expectations, which can ultimately hamper acceptance.
Journal ArticleDOI

Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality:

TL;DR: To establish that engagement with AR service automation requires the inclusion of service tangibility, as part of the process, the authors decompose the steps of interactive service engagement, the spatial presence of the service, customers’ emotional and cognitive engagement with theservice, and perceived value-in-use, which lead to emergent behavioral forms of engagement.
Proceedings Article

Individualization of Information Systems - Analyzing Antecedents of IT Consumerization Behavior

TL;DR: A theoretical model for IT consumerization behavior is derived based on the theory of planned behavior and it is shown that it is foremost determined by normative pressures, specifically the behavior of friends, co*workers an d direct supervisors.
Journal ArticleDOI

Patients' intention to use online postings of ED wait times: A modified UTAUT model.

TL;DR: This study provides empirical support for the modified-UTAUT in the context of patients' intention to use an ED wait times website and proposes that facilitating conditions - having the resources necessary to view the website and having the ability to find the website - were the most important factors influencing behavioral intention.
Journal ArticleDOI

Web personalization for user acceptance of technology: An empirical investigation of E-government services

TL;DR: Analysis of analyses show that personalizing the Web by self-reference and content relevance has a significant moderator role in influencing the relationship between determinants of intention to use and behavioral intention in certain cases.
References
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Book

Statistical Power Analysis for the Behavioral Sciences

TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
Journal ArticleDOI

The theory of planned behavior

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Journal ArticleDOI

User acceptance of information technology: toward a unified view

TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Journal ArticleDOI

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
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