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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
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Big data adoption and knowledge management sharing: an empirical investigation on their adoption and sustainability as a purpose of education
Waleed Mugahed Al-Rahmi,Noraffandy Yahaya,Ahmed Aldraiweesh,Uthman Alturki,Mahdi M. Alamri,Muhammad Sukri Saud,Yusri Kamin,Abdulmajeed A. Aljeraiwi,Omar Abdulrahman Alhamed +8 more
TL;DR: It is hypothesized that perceived usefulness, perceived ease of use, perceived risk, and behavioral intention to use big data should influence adoption of big data, while age diversity, cultural diversity, and motivators should impact knowledge management sharing.
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Investigating user switching intention for mobile instant messaging application: Taking WeChat as an example
TL;DR: A migration theory from social network perspective is introduced to explore the intrinsic and extrinsic factors influencing users’ switching intention in the context of mobile instant messaging (MIM) application and it is found that functional deprivation, monetary deprivation and personal innovativeness could positively influence users” switching intentions.
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Technology Acceptance on Smart Board among Teachers in Terengganu Using UTAUT Model
TL;DR: In this paper, the acceptance level of Smart Board among teachers in schools based on the construct presented by the UTAUT Model was evaluated in a study with 68 questionnaires were distributed to respondents who are teachers in five schools in the Besut District.
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Consumer Acceptance of Internet of Things (IoT): Smart Home Context
TL;DR: An integrative theoretical model is proposed that extends UTAUT2 and offers a more comprehensive picture of the factors influencing IoT acceptance and use and shows that performance expectancy, effort expectancy, social influence, hedonic motivation, and price value are significant predictors of smart home acceptance andUse.
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Students' perceptions and readiness towards mobile learning in colleges of education: a Nigerian perspective
John Gyang Chaka,Irene Govender +1 more
TL;DR: In this article, a qualitative and regression analysis was performed on a sample of 320 students from three colleges of education in Nigeria, and the results showed that performance expectancy, effort expectancy, social influence, and mobile learning conditions are positively correlated with behavioural intention.
References
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Book
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
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