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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
Citations
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Journal ArticleDOI
Directions for research on gender imbalance in the IT profession
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Antecedents of esports gameplay intention: Genre as a moderator
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Book ChapterDOI
Acceptance and Use of Information System: E-Learning Based on Cloud Computing in Vietnam
TL;DR: This study adapts the extended of Unified Theory of Acceptance and Use of Technology (UTAUT2) to research the acceptance and use of E-learning based on cloud computing in Vietnam and shows that seven out of eleven hypotheses are supported.
Journal ArticleDOI
The good, the bad, and the ugly: impact of analytics and artificial intelligence-enabled personal information collection on privacy and participation in ridesharing
TL;DR: It is found that the usage of BDA and AI on ridesharing platforms have a bright side but also a dark side (uncertainty and invasion of privacy, “the bad and the ugly”) that generates perceived benefits, and the dark side shape perceived risks in users, which discount the risks from the benefits of using the ridesh sharing platform.
Proceedings ArticleDOI
The use of UTAUT2 model for understanding student perceptions using Google Classroom: A case study of Introduction to Information Technology course
TL;DR: In this article, the authors employed the unified theory of acceptance and use of technology 2 (UTAUT2) model to explore factors that determine the deployment of Google Classroom in a course of Introduction to Information Technology at Mae Fah Luang University, Chiang Rai, Thailand.
References
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Book
Statistical Power Analysis for the Behavioral Sciences
TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
Journal ArticleDOI
The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Journal ArticleDOI
User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Journal ArticleDOI
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.