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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
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Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective
TL;DR: In this article, the authors examined the determinants of user adoption of smartphone fitness apps in context of an emerging economy using the extended unified theory of acceptance and use of technology (UTAUT2) as the base model along with two additional constructs, i.e. self-efficacy and personal innovativeness.
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Impact of perceived value on the satisfaction of supermarket customers: developing country perspective
TL;DR: In this paper, a cross-sectional survey collected data from five-hundred supermarket customers in Fiji to provide insight into the impact of customer perceived value and its dimensions on customer satisfaction in a developing country and practical suggestions for marketing strategies.
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The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement
TL;DR: In this article, the authors investigate the antecedents and consequences of gamification's adoption intention by tourist organizations, and examine the mediation effect of customer engagement, using structural equation modeling for data analysis.
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The Influence of Teachers' Conceptions of Teaching and Learning on Their Technology Acceptance.
Timothy Teo,Mingming Zhou +1 more
TL;DR: It is demonstrated that incorporating CoTL could provide a richer and more nuanced understanding of technology acceptance, although no moderating effects on any demographic variables were found.
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Group behavior in social media: Antecedents of initial trust formation
Mahmud Akhter Shareef,Kawaljeet Kaur Kapoor,Bhasker Mukerji,Rohita Dwivedi,Yogesh K. Dwivedi +4 more
TL;DR: The study finds that peers are likely to invest blind faith in the content shared on social media groups without subjecting it to verification, and identifies the threat of biased peers, who spread irresponsible content with predetermined motives to influence members of certain socialMedia groups.
References
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TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.