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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Abstract
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

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The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

TL;DR: In this paper, a comprehensive understanding of potential travelers' choices for sustainable hospitality businesses by integrating sustainability values (SVs), the Theory of Planned Behavior (TPB), and UTAUT2 into a theoretical framework, by moderating the effect of age.
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Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence

TL;DR: In this article, the authors investigated the determinants of behavioural intention and use behavior towards social networking apps, and found that performance expectancy, effort expectancy and social influence determine behavioural intention, and behavioural intention impacts social networking app use behaviour.
Journal Article

Educational Technology Acceptance across Cultures: A Validation of the Unified Theory of Acceptance and Use of Technology in the Context of Turkish National Culture.

TL;DR: In this article, the applicability of UTAUTAUT to Turkish education has been evaluated based on acceptance and cultural data from a large sample (N = 1723) of Turkish educational technology users of diverse profession, geographical location, age and gender.
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The Consumer Acceptance of Smart Product-Service Systems in Sharing Economy: The Effects of Perceived Interactivity and Particularity

TL;DR: A conceptual framework which consists of the perceived interactivity of mobile apps and the particularity of the smart shared products as antecedents apart from perceived usefulness and perceived ease of use is developed, as suggested by the Technology Acceptance Model.
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Examining the Continuance of Secure Behavior: A Longitudinal Field Study of Mobile Device Authentication

TL;DR: It is found that a process model reveals important insights about how the IT artifact leads people to (dis)continue secure behaviors and a longitudinal field experiment is conducted to test the predictions and find that the user interface does affect login success rates.
References
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Book

Statistical Power Analysis for the Behavioral Sciences

TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
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The theory of planned behavior

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
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User acceptance of information technology: toward a unified view

TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Journal ArticleDOI

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
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