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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Abstract
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

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Journal ArticleDOI

Hotel website quality, performance, telepresence and behavioral intentions

TL;DR: Wang et al. as discussed by the authors investigated the associations among hotel website quality, telepresence, websites' utilitarian and hedonic performance and customers' behavioral intentions, and they found that tele-presence has a significantly positive impact on utility and happiness.
Book ChapterDOI

Use of ‘Habit’ Is not a Habit in Understanding Individual Technology Adoption: A Review of UTAUT2 Based Empirical Studies

TL;DR: The aim of this research is to understand the appropriateness of ‘habit’ construct usage among UTAUT2 based empirical studies and their reason for omission or inclusion and number of recommendations for theory and practice based on the findings.
Journal ArticleDOI

Jumpstarting the use of social technologies in your organization

TL;DR: In this paper, the authors interviewed over 70 managers across 30 companies and found that the most successful firms employ one of three jumpstart strategies, depending on the organization's mission, work processes, culture, and industry.
Reference EntryDOI

Technology Acceptance Model And The Unified Theory Of Acceptance And Use Of Technology

TL;DR: An overview of the unified theory of acceptance and use of technology can be found in this paper, where the authors trace its origins back to the technology acceptance model and discuss related models.
Journal ArticleDOI

Mental health professionals' acceptance of online counseling

TL;DR: In this article, the authors assessed mental health professionals' perspectives of online counseling by using an extended version of the technology acceptance model and found that perceived usefulness significantly predicted usage intentions and mediated the effect of perceived relevance.
References
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Book

Statistical Power Analysis for the Behavioral Sciences

TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
Journal ArticleDOI

The theory of planned behavior

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Journal ArticleDOI

User acceptance of information technology: toward a unified view

TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Journal ArticleDOI

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
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