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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
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Mobile technology appropriation in a distant mirror: Baroquization, creolization, and cannibalism:
TL;DR: This article reviews existing theoretical approaches to the study of technology appropriation and draws inspiration from three Latin American cultural traditions, baroquization, creolization, and cannibalism to propose a new theoretical framework that informs an in-depth study of the social, economic, and political impacts oftechnology appropriation.
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Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption
TL;DR: In this article, the authors take a cross-disciplinary approach drawing from research in marketing, psychology, and human-computer interaction to examine barriers to adoption of autonomous shopping systems, and suggest ways to craft the online and bricks-and-mortar retail environment to overcome these barriers along the consumer journey.
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Integrated technology-organization-environment (T-O-E) taxonomies for technology adoption
TL;DR: Factors within the T-O-E, TTF and UTAUT frameworks are used to explain adoption of technologies and to establish the underlying relationships amongst T- O-E factors through integrating other useful frameworks.
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Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
TL;DR: In this paper, the authors decompose the AR-inspiration relationship and show how psychological inspiration translates to behavioral inspiration (i.e. inspired-by) through the Lego Playground AR app.
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Adoption of artificial intelligence in higher education: a quantitative analysis using structural equation modelling
TL;DR: It has been found that the model can help the authorities to facilitate adoption of AI in higher education and taken help of many adoption theories and models including ‘Unified Theory of Acceptance and Use of Technology’ (UTAUT) model.
References
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TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.