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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
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Determinants affecting mobile banking adoption by generation Y based on the Unified Theory of Acceptance and Use of Technology Model modified by the Technology Acceptance Model concept
TL;DR: Hemonic motivation of mobile banking users was identified as the most important factor motivating customers to adopt mobile banking, whereas mobile banking system security had a negative relationship with hedonic motivation.
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Consumers' intentions to use online food delivery systems in the USA.
TL;DR: In this article, a comprehensive structural model was developed based on UTAUT2 and extended with three additional constructs: impulse buying tendency, congruity with self-image and mindfulness.
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Understanding Online Banking Adoption in a Developing Country: UTAUT2 with Cultural Moderators
TL;DR: A comprehensive model of extended Unified Theory of Acceptance and Use of Technology UTAUT2, moderated by cultural variables is used to provide new insights into the determinants of technology acceptance by considering cultural effects on individual customers.
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Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics
TL;DR: In this article, the authors investigated the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand.
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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