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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
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Why Seniors use Mobile Devices: Applying an Extended Model of Goal-Directed Behavior
Myung Ja Kim,Michael W. Preis +1 more
TL;DR: In this paper, the authors examined seniors' usage of mobile devices for tourism-related purposes, applying the extended model of goal-directed behavior, and found that usefulness and enjoyment are significant factors in seniors' use of mobile device for tourism purposes.
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What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium
TL;DR: The results imply that the intention to retain the premium subscription is influenced by attribute‐level value perceptions such as ubiquity, the discovery of new content, and social connectivity whereas the intend to upgrade is driven by benefits, ie, enjoyment and price value of thePremium subscription.
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Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants
TL;DR: In this article, the authors examined the role of hedonic and utilitarian attitudes on Smart Voice Assistants (SVA) usage and word-of-mouth (WOM) recommendations and investigated five antecedents (playfulness, escapism, anthropomorphism, visual appeal, and social presence) to both attitudes.
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Examining the impact mechanism of social psychological motivations on individuals’ continuance intention of MOOCs: The moderating effect of gender
TL;DR: The empirical results suggest that self-efficacy, self-enjoyment,self-development and social norm are positively associated with individuals’ continuance intention of MOOCs, while management commitment in the university has little influence onContinance intention.
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Research Commentary: Setting a Definition, Context, and Theory-Based Research Agenda for the Gamification of Non-Gaming Applications
TL;DR: It is concluded that using a multi-theoretical perspective in the creation of a research agenda should help and encourage IS researchers to take a lead role in this promising and emerging area of study.
References
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Book
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TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.