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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
Citations
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Continuous usage of e-participation: The role of the sense of virtual community
TL;DR: The drivers that predict the post-adoption of e-participation platforms from the perspective of the sense of virtual community theory, that is the degree of affective attachment to a given community mediated by information technology, are explored.
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Analyzing key influences of tourists’ acceptance of online reviews in travel decisions
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Consumer acceptance of shared e-scooters for urban and short-distance mobility
TL;DR: In this article, a study using an adapted Unified Theory of Acceptance and Use of Technology (UTAUT2) is conducted to reveal factors affecting e-scooter usage from a consumer's perspective, revealing that they are mostly viewed as fun objects and perceived safety indeed impedes their usage.
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Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)
TL;DR: In this paper, the authors explored the individuals' uses and gratifications from online streaming technologies during the outbreak of the Coronavirus (COVID-19) and its preventative social distancing measures have led to a dramatic increase in subscriptions to paid streaming services.
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The moderating role of gender and age in the adoption of mobile wallet
Deepak Chawla,Himanshu Joshi +1 more
TL;DR: In this article, the authors examined the factors that influence the attitude and behavioral intention towards mobile wallet adoption and examined the moderating effect of gender and age between antecedents of mobile wallets adoption and user attitude and intention.
References
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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