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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Abstract
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

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Social Media as a Tool to Help Select Tourism Destinations: The Case of Malaysia

TL;DR: The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth (e-WOM) directly influenced the attitude and has an indirect effect on intention with the presence of attitude.
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The effects of information literacy on trust in government websites: Evidence from an online experiment

TL;DR: It is found that the higher an individual perceives one’s information literacy, the more he or she trusts the website, and this is mediated by one�'s perceived information overload and perceived usefulness.
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Predicting the intention to use and hedonic motivation for mobile learning: A comparative study in two middle eastern countries

TL;DR: In this article, a conceptual framework was proposed based on a modified UTAUT2, wherein trust was integrated, and new relationships were assumed among the proposed Model variables Data were gathered using an online questionnaire from 469 higher education students of Computer Science The collected data were analyzed with partial least squares (PLS) structural equation modeling and multi-group analysis (MGA) techniques.
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Attitudes Toward Computers Across Adulthood From 1994 to 2013.

TL;DR: A time-sequential analysis of data from the Edward R. Roybal Center on Human Factors and Aging Research and the Center for Research and Education on Aging and Technology Enhancement on computer attitudes among a large sample of community-dwelling adults indicated that there are still age disparities in attitudes.
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Older adults' acceptance of a robot for partner dance-based exercise.

TL;DR: Overall, the results suggest that robots could successfully engage older adults in partner dance-based exercise.
References
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Statistical Power Analysis for the Behavioral Sciences

TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
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User acceptance of information technology: toward a unified view

TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Journal ArticleDOI

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
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