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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Abstract
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

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Citations
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Why do you keep doing that? The biasing effects of mental states on IT continued usage intentions

TL;DR: It is argued that experiencing psychological states such as technology addiction and excessive technostress might bias users' evaluations of their IT use experience, which in turn influence their post-use perceptions on the cognitive and affective levels, and consequently will influence the users' continued use decisions.
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The effect of supermarket service quality dimensions and customer satisfaction on customer loyalty and disloyalty dimensions

TL;DR: In this paper, the authors examined the effect of service quality dimensions and customer satisfaction on customer repurchase intention, word-of-mouth, complaining behaviour and price sensitivity, and found that customer satisfaction also significantly affects these customer loyalty and disloyalty dimensions.
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Determining the factors that affect the uses of Mobile Cloud Learning (MCL) platform Blackboard- a modification of the UTAUT model

TL;DR: In outcome, performance expectancy, effort expectancy and self-management learning are found as significant factors in Blackboard platform provider and users' results.
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The impact of security and its antecedents in behaviour intention of using e-government services

TL;DR: The findings show that user interface quality, security culture and cybersecurity law positively affect security perception, and security perception was found to have a strong effect on trust.
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Examining social capital and individual motivators to explain the adoption of online citizen participation

TL;DR: It is found that, besides the positive effects of UTAUT constructs, such as perceived usefulness, effort expectancy, and facilitating conditions on the intention to use e-participation; altruism also plays a role as a driver of the intend to use.
References
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Book

Statistical Power Analysis for the Behavioral Sciences

TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
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The theory of planned behavior

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
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User acceptance of information technology: toward a unified view

TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Journal ArticleDOI

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
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