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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
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Journal ArticleDOI
Gender differences in online auctions
Jianwei Hou,Kevin Elliott +1 more
TL;DR: Male and female online bidders are compared based on their motivations, psychographics, and purchasing behavior and it is found that females are more likely than males to be enjoyment seekers, information seekers, bargain hunters, variety seekers, and impulsive buyers.
Proceedings Article
A Qualitative Approach to Examine Technology Acceptance
TL;DR: A qualitative research design is introduced and it is shown how this approach can be used to develop new constructs of acceptance while some existing constructs taken from TAM and related theories cannot be confirmed.
Journal Article
Using the UTAUT Model to Determine Factors Affecting Acceptance and Use of Mobile Health (mHealth) Services in Bangladesh
TL;DR: Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model to include perceived reliability and price value demonstrates that performance expectancy, effort expectancy, social influence, facilitating condition & perceived reliability had significant influence on the intention to adopt mHealth services in Bangladesh.
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Unfolding the privacy paradox among mobile social commerce users: a multi-mediation approach
TL;DR: The results suggest that perceived mobility and social support do mediate the said linkage, and the model could reasonably explain usage intention, which surprisingly has a negative association with usage behaviour.
Proceedings Article
Personality as a predictor of Business Social Media Usage: an Empirical Investigation of Xing Usage Patterns.
TL;DR: An empirical investigation of the influence of a user’s personality on the usage of the European career-oriented social network XING and its usage intensity indicated the major role played by the personality traits Extraversion, Emotional Stability and Openness to Experience as proper predictors for XING usage.
References
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Book
Statistical Power Analysis for the Behavioral Sciences
TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
Journal ArticleDOI
The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Journal ArticleDOI
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.