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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TLDR
In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.Abstract:
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, and experience — are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.read more
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Proceedings Article
The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance
TL;DR: In this paper, the authors report on a study that attempts to expand the set of post-adoption beliefs in the expectation-confirmation model (ECM) in order to extend the application of the ECM beyond an instrumental focus.
Journal Article
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Investigating the Acceptance of Mobile Library Applications with an Extended Technology Acceptance Model (TAM)
Hamaad Rafique,Alaa Omran Almagrabi,Azra Shamim,Fozia Anwar,Ali Kashif Bashir,Ali Kashif Bashir +5 more
TL;DR: Results revealed that perceived usefulness and perceived ease of use are direct significant predictors with the intention to use MLA whereas system quality and habit are the influencing factors toward the usage intention of MLA.
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The battle of Brain vs. Heart: A literature review and meta-analysis of “hedonic motivation” use in UTAUT2
TL;DR: An objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective by a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies.
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Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India
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References
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Book
Statistical Power Analysis for the Behavioral Sciences
TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
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The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.