Brunel University London

About: Brunel University London is a education organization based out in London, United Kingdom. It is known for research contribution in the topics: Context (language use) & Large Hadron Collider. The organization has 10918 authors who have published 29515 publications receiving 893330 citations. The organization is also known as: Brunel & University of Brunel.

e-Consumer Behaviour

Abstract: Purpose – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being under‐explored.Design/methodology/approach – The paper is discursive, based on analysis and synthesis of e‐consumer literature.Findings – Despite a broad spectrum of disciplines that investigate e‐consumer behaviour and despite this special issue in the area of marketing, there are still areas open for research into e‐consumer behaviour in marketing, for example the role of image, trust and e‐interactivity. The paper develops a model to explain e‐consumer behaviour.Research limitations/implications – As a conceptual paper, the study is limited to literature and prior empirical research. It offers the benefit of new research directions for e‐retailers in understanding and satisfying e‐consumers. The paper provides researchers with a...

An overview of functionally graded additive manufacturing

Abstract: Functionally Graded Additive Manufacturing (FGAM) is a layer-by-layer fabrication process that involves gradationally varying the material organisation within a component to achieve an intended function. FGAM establishes a radical shift from contour modelling to performance modelling by having the performance-driven functionality built directly into the material. FGAM can strategically control the density and porosity of the composition or can combine distinct materials to produce a seamless monolithic structure. This paper presents a state-of-art conceptual understanding of FGAM, covering an overview of current techniques that can enable the production of FGAM parts as well as identify current technological limitations and challenges. The possible strategies for overcoming those barriers are presented and recommendations on future design opportunities are discussed.

Training-specific muscle architecture adaptation after 5-wk training in athletes.

Abstract: BLAZEVICH, A. J., N. D. GILL, R. BRONKS, and R. U. NEWTON. Training-Specific Muscle Architecture Adaptation after 5-wk Training in Athletes. Med. Sci. Sports Exerc., Vol. 35, No. 12, pp. 2013–2022, 2003.PurposeThis study examined changes in the muscle size, muscle architecture, strength, and

A critical review of forms of corporate community involvement: from philanthropy to partnerships

Abstract: The paper offers a critical review of the forms of corporate community involvement (CCI) including: corporate philanthropy, benefaction, patronage, sponsorship and cause related marketing (CRM) and partnership. It discusses the differences/similarities and compares the limitations of the transactional forms of interaction with the latest form of partnership. The paper suggests that the form of partnership represents a shift towards a non-linear business model of CCI, that is moving away from an outcome towards a process orientation. Three factors are identified conditioning the successful implementation and sustainability of partnerships which are linked with the previous limitations of transactional approaches of interaction. Finally, the paper puts forward three propositions in order for partnerships to: (1) contribute to the increase of institutional trust among organisations and across sectors; (2) assist in balancing the dynamics across the sectors and (3) appreciate the process of interaction as a source of benefits. Copyright © 2007 John Wiley & Sons, Ltd.