HEC Paris

About: HEC Paris is a education organization based out in Jouy-en-Josas, France. It is known for research contribution in the topics: Investment (macroeconomics) & Market liquidity. The organization has 584 authors who have published 2756 publications receiving 104467 citations. The organization is also known as: Ecole des Hautes Etudes Commerciales & HEC School of Management Paris.

Market - Fondements et méthodes des recherches en marketing

Abstract: Ecrit par des experts reconnus, Market dresse un panorama complet des etudes et methodes des recherches en marketing, a travers 5 grands axes qui faconnent la " maison de la recherche " : Concevoir : problematiques marketing et methodologie de la recherche ; Comprendre : approches non directives, methodes interpretatives, approches cognitives, methodes simulatives, analyse de discours ; Decrire : sondage, questionnaire, mesure, description des donnees, methodes descriptives ; Expliquer : experimentation, methodes explicatives, modeles structurels ; Maitriser : analyse des grandes bases de donnees, modeles d'aide a la decision. Cette 4e edition, restructuree et mise a jour, propose de nombreux encadres techniques et illustratifs, ainsi que des Frequently Asked Questions (FAQ) dans chaque partie. Oriente vers la prise de decision, cet ouvrage de reference s'adresse aux etudiants et aux praticiens qui trouveront les reponses a leurs questions sur les choix methodologiques, l'application des methodes et l'interpretation des resultats.

The future of luxury: Challenges and opportunities

Abstract: Luxury branding has changed significantly over recent years and many say that it will never be what it once was: a discreet and tiny economic sector aimed at the rich The rapid growth of emerging countries, led by China, has created new context for luxury growth that changes its essence and behaviour The industry also faces challenges from technological advances and the increasing shift towards digitalization The purpose of this article is to highlight the main areas of concern for the future of the luxury industry and how changes within it are affecting the notion of luxury itself We hope to offer insight into the directions brand management can take to address this while proposing new areas for academic research to focus on

Is environmental management accounting a discipline? A bibliometric literature review

Abstract: Purpose – The purpose of this paper is to investigate the body of literature on environmental management accounting (EMA) and provides a quantitative overview of the academic as well as the professional literature constituting the field. By doing so, the paper discusses whether EMA has developed as a discipline.Design/methodology/approach – Based on a database containing 814 (396 of them published in academic journals) publications in English, German and French with a publication date prior to 2012 a bibliometric analysis is conducted. Data on the publications, journals, authors and citations were collected, double‐checked and examined by applying bibliometric measures.Findings – The bibliometric analysis identifies trends in EMA research publications which show that EMA has developed as a young discipline, but is still faces challenges to get better established in mainstream accounting and management research. Although the publication number is growing, a substantial part of the publications have been pu...