Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
Pricing and quality level decisions of substitutable products in online and traditional selling channels: game-theoretical approaches
Journal ArticleDOI
The effects of corporate social responsibility on profitability
Sunghee Lee,Heungjun Jung +1 more
TL;DR: In this paper, the effects of corporate social responsibility (CSR) on financial performance in firms in the Korean manufacturing industry were investigated. And the results of the analysis demonstrate that the positive relationship between CSR and financial performance depends on the levels of product differentiation and outside investment.
Journal ArticleDOI
Power structure and channel integration strategy for online retailers
TL;DR: A game-theoretic framework is used to investigate the channel structure, in which an offline retailer competes with an online retailer selling products to consumers through its partner express company, and shows that the online channel integration is not beneficial for the online retailer in most cases.
Journal ArticleDOI
Using online pickup site inclusion policies to manage demand in retail/E-tail organizations
TL;DR: A dynamic pickup site inclusion policy is developed that incorporates real-time information to specify which of the firm's e-fulfillment locations should be presented at online checkout and results indicate that managing in-store demand via such policies can decrease total cost by as much as 18% over allowing customers to pick online orders up from any site with available inventory.
Journal ArticleDOI
Optimal decisions in a dual-channel supply chain under simultaneous demand and production cost disruptions
TL;DR: It is shown that the optimal prices are affected by sharing demand for the direct channel in both centralized and decentralized problems, and a game-theoretical method is proposed to drive optimal wholesale and retail price for manufacture and retailer under these disruptions.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...