Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Service and revenue sharing strategies in a dual-channel supply chain with fairness concerns
Ming-xing Xu,Yue Yu,Yong-shi Hu +2 more
TL;DR: In this article, the effect of fairness concerns on the supply chain partners' service and revenue-sharing strategies in three different scenarios: only the retailer is concerned about fairness, only the manufacturer is concerned for fairness, and both parties are concerned about fair.
OtherDOI
A two-period pricing model with group-buying
TL;DR: In this article, a two-period pricing model for a supply chain when a supplier member utilizes group-buying program to promote its products was built up, and the equilibrium decisions of the two supply chain members in three different scenarios were derived.
Journal ArticleDOI
Decision Optimization and Interest Coordination of Dual-Channel Supply Chain Embedded by Two-Echelon Logistics Service Providers under the Dominance of Retailer
TL;DR: In this paper, the optimal decisions of each decision maker under the centralized and decentralized decision-making mode led by the retailer were studied, and an improved coordination mechanism of residual profit sharing was designed to realize the interest coordination, in which the bargaining power of all participants is fully considered.
Journal ArticleDOI
When platform exploits data analysis advantage: change of OEM-led supply chain structure
TL;DR: In this paper, a two-echelon supply chain consisting of one original equipment manufacturer (OEM), one brand store, and one platform is considered, and the authors investigate the relationship between the forecast information and firms' channel strategies.
Journal ArticleDOI
Research on retail channel decisions considering consumer’s fairness concern
TL;DR: In this article , the authors explore how consumers' fairness concerns affect the optimal decisions of both manufacturer and retail platform under different retail channel modes (single channel mode and mixed-channel mode).
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...